It used to be journalism was the fourth estate holding up our fragile democracy while digging the rot out of the other three all while beating the stuffing out of the crooked side corporate America.

- Old timey news – although there *were* too many white guys, huh? - (Image via Wikipedia)
Newspapers and many TV station groups were held by families or family trusts with independent wealth and who, out of a sense of duty, ran their news operations as a pubic trust… until their bratty descendants decided to cash in after the original owners’ deaths in the 1990s and 2000s.
Once local cross-ownership started to fall, and national ownership caps became but token gestures, the new national corporate owners cared more about quarterly profits than actual local journalism. It gets worse every day.
Under Rupert Murdoch’s clarion call, the final and decisive blows are landing as more and more news outlets dump American-style public-trust journalism and dump it for Australio-British biased blunt advocacy and tabloitainment formats that are loathe to do investigative reporting that could piss off advertisers and lower short-term profits.

- Rupert Murdoch – killed American style journalism. (Image via Wikipedia)
But “news” needs controversy for its sense of immediacy. So the solution is finding a way to mine an endless vein of controversy that is guaranteed *not* to piss off advertisers attracted to your audience. FNC is brilliant in how it solved this dilemma: the controversy is in demonizing the people who AREN’T and never will be your audience. That way – you only alienate he folks your advertises don’t care about anyway – the folks who will remain non-watchers. Added benefit: your core audience grows because you cater to it and make it feel special.
MSNBC followed suit in 2009, growing an anti-FNC audience and – crippling CNN in the process by stealing much of its younger, advertiser-sought audience.
Of course programming executives who have their noses up in everything, anyway, sniffed that shift in fortune and are marching in lock-step to Murdoch’s pied piper tune; in doing so, they are dismantling the Fourth Estate and building the Fifth Column from its debris.
I fear the only American-style journalism that will exist after the dust settles will be one or two publications still controlled by benefactors instead of public corporations – and public broadcasting.
The New York Times has been teetering on bankruptcy for the past few years and, quite frankly, I don’t think it will survive the decade. Online sources like HuffPo are just going keep taking market share and continue to eat away at that newspaper’s audience.
Case in point: Generation X was the last U.S. generation that grew up with newspaper as a primary source of information. I’m a member of that group – but these days we’ve pretty much ditched newspaper for the Internet. I’m a news junkie, but I do not think I’ve bought a “paper” newspaper in more than 3 years.
Baby Boomers are the last generation that still reads newsprint in any significant number. But the youngest Baby Boomer is … 47? 50? It depends on where Boomers stop and X begins. Anyway, the fat lady is warming up for her song; the time is coming – probably before 2020 – when there just will not be a viable audience for newsprint news in most cities.
But face it, as illustrated above by your post – it’s much worse as far as TV is concerned. Gen X is SOOO yesterday. There hasnt’ been a 20-something Gen Xer in years – but we’re used to being ignored having lived in the trough between the Boomers and their kids.
The big awakening in my opinion will be, once again, caused by Boomers. The last of you guys are about to age out of the 25-54 age demographic within the next couple years. Unlike Gen X, which is accustomed to being ignored and adapting behind the scenes… Boomers are not known for being quiet or taking a back seat to anybody – I wonder what will happen when the last Boomer turns 55 and the last advertiser not selling adult diapers, age-disease medication or erection treatments turns its back on America’s trouble-making generation. A revolution, I hope.
But until that happens the bloodbath now is just going to get worse.
This is why I became disheartened and finally gave up on my 20-year career in news in 2006, went to law school and graduated in June with a J.D. at age 42.
If I’m gonna sell my soul, anyway – I’d rather be upfront about it and make money while doing it.
(This was originally published as a response to an article by Peter Shaplen, a friend and former boss of mine.)
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