Advertiser leaving Facebook after discovering that 80% of the clicks they're paying for are from 'bots.'
A company called Limited Run publicly announced on Facebook that they're leaving Facebook, and for two reasons:
First, they did their own analytics and found that 80% of the clicks Facebook was charging them for were from automated "bots."
Second, the company changed their name. They requested that Facebook change the company name on the business page. But Facebook told them (allegedly) that in order to change their name on Facebook, they would have to spend $2,000 more per month on advertising.
If these allegations are true, how widespread is this abuse?