In late March, the game's parent company, OMGPOP, was snatched up by online gaming giant Zynga for an eyebrow-raising $200 million, and usership has declined since. In April, the title lost a third of its then-15 million daily active users, with 900,000 people abandoning their artistic ambitions in the last week of April alone.
Draw Something's disastrous month: 3 theories behind the slump
The popular Pictionary-like game just lost another 5 million users. Why are so many people suddenly abandoning the overnight gaming sensation?