Hollywood fends for its meal ticket as consumer appetite for digital content grows.
How quickly have audiophiles taken to online downloading? Data from research firms Forrester Research and The Yankee Group show that one out of every five PC users in Europe and the United States regularly downloads MP3 music files. Peer-to-peer file sharing jumped 300 percent from the
Madison Avenue is waking up to the limitless new opportunities in digital media.
While digital technology continues to rock the music and film industries, major players in the advertising world are paying close attention and smartening up.
Advertisers are devising innovative ways to target messages to specific audiences by embracing, rather than fleeing, new technologies. They are particularly keen
